As Senior Research Manager, Dr. Davidson acts as project lead and is instrumental in questionnaire development, reporting, and analysis phases of for each study she leads. Her expertise in research methodology, data analysis and recommendations, and advanced statistical techniques make her a valuable asset to the Godbe Research Team. In addition, she is highly skilled in focus group moderation, usability testing and psychographic analysis.
Prior to joining Godbe Research, Dr. Davidson was the Social Sciences Division Chair at Nevada State College where she led institutional research and instructed students in survey research methods and statistics. Her academic research, which has been presented at a number of leading institutions, examined decision making and factors that influence the acceptance of persuasive messages. Dr. Davidson holds memberships with the American Psychological Association and the honor’s society, Phi Beta Kappa. Her formal education includes both a Doctorate and a Master’s degree in Experimental Psychology from the University of California, San Diego, as well as a Bachelor of Arts degree from Southwestern University.